The League of Credit Unions commissioned this video to support their 2019 ‘Walk of Life’ art competition. We discussed many creative approaches with the client, but one that really stood out was the concept of celebrating the old traditional methods of being creative, as well as the new digital age in the form of virtual reality. We decided to create a live production of creativity in action using a live Virtual reality shoot, in which we superimposed our model into the Virtual reality world in real time and captured the results, which formed the footage for this video. Everything was shot live, no post production apart from into and outro scenes which made this a first in Irish production and resulted in an interesting, and engaging method of communicating the message in a new way and opening up the world of creative to the digital age which resonated with the younger demographic.